Sergio Penzo is a creative director who’s found his sweet spot at the intersection of high-end campaigns and meaningful environmental impact. His portfolio reads like a who’s who of brands (BMW, Mercedes Benz, Zalando, Google) but what sets him apart is his commitment to ocean conservation projects that actually matter. The GhostNetZero.ai platform he helped develop with Accenture, WWF Germany, and Microsoft AI can detect dangerous fishing nets with 90% accuracy, which is genuinely impressive tech for good.

What’s particularly striking is how he balances commercial work with passion projects that have real environmental impact. His “Plastic Family” installation was exhibited at the European Parliament, and his collaboration with Michelin star Chef Ángel León on “Pezconocidos” aims to eliminate fish waste in the gastronomy industry. He’s also the founder of Panthalassa, co-founder of sustainable fashion brand twothirds.com, and creator of vayu.world, showing he’s not just talking about sustainability but building brands around it.